Project Overview

The Calibration Services Catalogue is just one notable piece I designed during my impactful six-year works experience at Metroval. From 2014 to 2020 I contributed extensively to the company’s visual identity and communication strategies.

Catalog Focus

Showcasing the calibration and recalibration process for Metroval’s industrial fluid meters, this catalog blended technical content provided by Metroval technicians, photographs from Metroval’s archive, as well as those I personally photographed and edited, with engaging layouts and visuals. This project exemplifies my ability to translate complex technical information into visually appealing and comprehensible materials.

Design Elements and Brand Aesthetics

The catalog adheres to Metroval’s distinct design principles—fluid curves and a vibrant color palette. This visual language represents the precision of Metroval’s products at that time and serves as a consistent brand presence across various marketing materials.

Photography and Editing Expertise

As the graphic designer, I took charge of the visual elements, capturing and editing images to enhance the catalog’s visual appeal. This proficiency extends beyond catalogs to encompass various marketing materials, including internal communications, manuals, social media posts, invites, and more.